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This Concept Map, created with IHMC CmapTools, has information related to: Dissertation, Inimitable Intangible Sustainability, Prime Directive of Public Company Create Value Value Creation Process Sustainable Competitive Advantage, Prime Directive of Public Company Create Value Sustainability Stakeholder, Increase in Service quality Increase Revenue Decrease costs Increase Firm Performance, Prime Directive of Public Company Create Value Value Creation Process Growth, Sustainable Competitive Advantage Competitive Methods Inimitable, Imitable Tangible Critical Success factor, Prime Directive of Public Company Create Value Return to compensate for: Risk & TVM Shareholder, Sustainable Competitive Advantage Growth, Sustainable Competitive Advantage Competitive Methods Imitable