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This Concept Map, created with IHMC CmapTools, has information related to: Consumer Behavior, product brokering is Deciding what product to buy, Roles of people in the decision process are Decider, Model in Online environment with purpose of helping vendors understand how a consumer makes a purchasing decision, Purchasing -Decision Model includes Roles of people in the decision process, Roles of people in the decision process are Influencer, merchant brokering is Deciding from whom buy a product, Model in Online environment is help vendors understand how a consumer makes a purchasing decision, Consumer Behavior find more information in the linked file, Roles of people in the decision process are Buyer, the ways a decision to purchase can be made are merchant brokering, Roles of people in the decision process are Initiator, Consumer Behavior is studied in Purchasing -Decision Model, Purchasing -Decision Model is A link to the picture, Influencer is Deciding what product to buy, Decider is The person who finally decide to buy the goods., Consumer Behavior has Model in Online environment, the ways a decision to purchase can be made are product brokering, Buyer is the ultimate consumer of a product, Roles of people in the decision process are Seller, Purchasing -Decision Model is the ways a decision to purchase can be made