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Purpose of Design important Good teachers, activities maximize retention, activities maximize learning, activities maximize interest, design and details of instructional program executed by programmers, graphic designers etc., Different Methodologies Engage people, learning theory Engage people, Good teachers motivate make content clear, Educational Multimedia Facilitate Learning outcomes for a defined audience, information learned effectively, people learning is Effective and Efficient, Purpose of Design Goal Educational Multimedia, Purpose of Design facilitates Instructional Designer , Instructional Designer not Subject Matter Experts, Instructional Designer uses learning theory, Instructional Designer uses Different Methodologies, Instructional Designer links outcomes to requirements and constraints, Subject Matter Experts know how to Work with Experts, Instructional Designer conceives and articulates design and details of instructional program, Instructional Designer structures activities, Instructional Designer structures information