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History of Research on Media Design, early media resear h explored instructional film design, early media resear h areas for research proposed by Glaser(1965), media comparison studies did not consider message variables, early media resear h areas for research proposed by Weber (1930), Weber (1930) were pscyhological aspects, media comparison studies did not inform Instuctional Design, verbal(live) more effective for demonstrations, Bruner (1966) were learner's cognitive strategies, verbal(live) more effective for maintaining attention, Weber (1930) were perception