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Main_Clark_Media_never_influence_learning, Research on Learning Media directly challenges hypothesis that Media possess attributes that directly influence cognitive processing/ learning, Research on Learning Media consistenly shows No learning benefit associated with use of specific media to deliver instruction, Research on Learning Media consistenly shows Only content, instructional strategy influence learning, Research on Learning Media needs to refocus on necessary characteristics of instrutctional methods and other variables (task, learner aptitude, and attributions),, > efficiency (time) of learning associated with some media challenged by Confounding Factors, Clark, R. E. Media will never influence learning reconsiders Research on Learning Media, Research on Learning Media sometimes implies > efficiency (time) of learning associated with some media, Research on Learning Media reviews Clark's Interpretation of Media Comparison Studies