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Travis 1964, Info. Processing Theories shifted focus to message design, message design includes font size, type; page layout,color, 1964 Travis 1964- 70's Info. Processing Theories, 1964 Travis reviewed studies on effect of multi channel vs. single channel input, (Communication Theory) shifted focus to message design, redundancy looks at relationship between text & pictures, 1964 Travis 1964- 70's (Communication Theory), effect of multi channel vs. single channel input needs to be informed by brain research, Info. Processing Theories concerned with effect of multi channel vs. single channel input, effect of multi channel vs. single channel input differentiates redundancy