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The Concept Map you are trying to access has information related to:
SeelsRichey1994UtilizationDomainDiffusionChange, Diffusion of Innovation concerned with Individual acceptance/use of Innovations, Diffusion of Innovation follows Communication Model, Diffusion of Innovation must occur at both macro level, Process is Not linear, macro level key to success is Effective Change Management, Diffusion of Innovation goal is Change, Diffusion of Innovation includes Dissemination, Diffusion of Innovation is Process, Diffusion of Innovation defined Communication supporting innovation, Process is expressed in Different Models/Strategies