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Theories Impacting Development_SeelsRichey, Research investigated learner attributes, Theories Impacting Developoment In IT included SMCR model, Theories Impacting Developoment In IT included print and screen design of visual messages, Research informed print and screen design of visual messages, principles of aesthetics informed print and screen design of visual messages, SMCR model stands for Sender, Message, Channel, Receiver, learner attributes such as cognitive strategy, graphic design informed print and screen design of visual messages, Research often critizied, SMCR model emphasized human elements