The concept of risk includes corporate risk [liability, financial loss] and personal risk - often best identified by determining to start what the individual risk aversion is.

http://cepa.newschool.edu/het/essays/uncert/aversion.htm

http://en.wikipedia.org/wiki/Risk_aversion

http://hspm.sph.sc.edu/COURSES/ECON/RiskA/RiskA.html

http://www.answers.com/topic/risk-aversion

These sites range from definition, to tutorial to complex theoretical explanations of the concept of risk aversion. The utility depends on the learner.