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This Concept Map, created with IHMC CmapTools, has information related to: NMcKay_cmap, Highbrow and low brow editorial design: the information it contains and how it is presented to its respective consumers. REVERSAL, REVERSAL Highbrow content is presented to lowbrow readers -- providing new information to them., REVERSAL Lowbrow content is presented to highbrow readers -- tricking them into content they don't normally care about., Book: RHPL Editorial Design Editorial Design Highbrow and low brow editorial design: the information it contains and how it is presented to its respective consumers., Living It Up: America's Love Affair with Luxury by James B. Twitchell Building a lifestyle in a magazine through advertising and content. Highbrow and low brow editorial design: the information it contains and how it is presented to its respective consumers.