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This Concept Map, created with IHMC CmapTools, has information related to: Erik Kelsch CMAP, Other Features AKA Vicarious Conditioning, CS and UCS must be close in time, Cognitive Perspective CS provides information Unconditioned Stimulus, Classical Conditioning Discovered by Ivan Pavlov, Contributors AKA Skinner, Cognitive Perspective AKA Expectancy, Basic Principals AKA CS and UCS, Taste Aversion AKA Biological Preparedness, Operant Conditioning AKA "To Strengthen", Reinforcement AKA Positive Reinforcer, Classical Conditioning AKA Basic Principals, Skinner named Operant Conditioning, Why does it work? AKA Stimulus Substitution, Thorndike AKA Law effect, Key Features AKA Stimulus Discrimination, Contributors AKA Thorndike, Focused On Measurable Behavior AKA Thorndike, Classical Conditioning AKA Key Elements, Ivan Pavlov Worked with Salivating Dogs, Operant Conditioning AKA Contributors