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This Concept Map, created with IHMC CmapTools, has information related to: Social Psychology, Attitudes Formation Observational learning, Norm of Reciprocity Assumes Doing something for something in return, Social Categorization Defined Automatic assignment of new people to a group, Social Cognition Incorporates Attitudes, Persuasion Is Changing how others believe through arguement, Attitudes Models Cognitive, Social Influence Incorporates Conformity, Attitudes Models Affective Component, Discrimintaion Is Social group treated unfair, Social Influence Incorporates Compliance, Social Psychology Includes Impression Formation and Attribution, Obedience Idea Chaning behavior due to authority, MILGRAM SHOCK, Social Psychology Defined Individual's behavior, thoughts, and feelings is influenced by others, Factors Including Proximity, Person changing behavior because someone asked, authority absence Figures Consumer psychology, Aggression Defined frustration, verbally or physically hurting others, Conformity Studied by Solomon Asch, Interactions with others By Being around others with same attitude, Scapegoating Functions out-group, target for frustrations, Foot-in-the-door Involves Small commitment then asking for bigger one, sales pitch