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Este Cmap, tiene información relacionada con: INTERNATIONAL MARKETING, Process of market entry Low-Intensy and High-Intensy Particular attention will be paid to thelow-intensity modes of entry most commonly favored in market entry situations, INTERNATIONAL MARKETING Factors - Social - Political - Legal - Economic - Technological, INTERNATIONAL MARKETING Marketing process Analizing international maketing opportunities to identify unfulfilled or under fulfilled needs that a marketer may satisfy thrugh its products or services, INTERNATIONAL MARKETING Marketing process - Potential buyer - Demand measurement - forecasting - Market semantation - Market targeting - Market positioning, INTERNATIONAL MARKETING Management of the effort Firms also need proper anlysis, planning, implementation and cotlor of their markeing programs, INTERNATIONAL MARKETING Phases Market development, INTERNATIONAL MARKETING Phases Process of market entry, Process of market entry Use of strategies Strategies of western multinational in emergng markets, - Potential buyer - Demand measurement - forecasting - Market semantation - Market targeting - Market positioning Development of international marketing mix Product, place price and promotion, INTERNATIONAL MARKETING Process -Focusing on tthe needs and want of customer -Identifying the best method of satifying those needs and wants -Orienting the company towards the process of providing that satisfaction -Meeting organizational objectives