Warning:
JavaScript is turned OFF. None of the links on this page will work until it is reactivated.
If you need help turning JavaScript On, click here.
The Concept Map you are trying to access has information related to:
Improve the product range Will lead to... Sell more stuff, Improve the product range Will lead to... Higher margins, Manufacturing - We source product locally & abroad What products could we manufacture? Surrounds, Manufacturing - We source product locally & abroad What products could we manufacture? Re-branded chemicals - Generic 'no name' products, Manufacturing - We source product locally & abroad What products could we manufacture? Pools and Spa equipment, Manufacturing - We source product locally & abroad What products could we manufacture? Spas, Make sure staff have an indepth understanding of our product margins and make sure they strive to sell the higher margin products. How can we do this? Discuss the level of margin each staff member is achieveing, Make sure staff have an indepth understanding of our product margins and make sure they strive to sell the higher margin products. How can we do this? Track the margin of each sales person, Make sure staff have an indepth understanding of our product margins and make sure they strive to sell the higher margin products. How can we do this? Incent staff towards higher margin products, Make sure staff have an indepth understanding of our product margins and make sure they strive to sell the higher margin products. How can we do this? Target staff on margin, make it top of mind, Make sure staff have an indepth understanding of our product margins and make sure they strive to sell the higher margin products. How can we do this? Sales training, Marketing and promotion What kind? How? Consistent marketing, Marketing and promotion What kind? How? New and creative ways to promote. Don't attack our competitors directly, come at them from the side., Marketing and promotion What kind? How? Website, Marketing and promotion What kind? How? Targetted marketing, Marketing and promotion What kind? How? Trade-in promotions, E-commerce Would allow... Cheaper path to market, E-commerce Would allow... Access to a bigger market, Poolmart Chermside Where are we now? Unprofitable, Poolmart Chermside Where are we now? Out of date, Poolmart Chermside Where are we now? On the verge of a turnaround, Poolmart Chermside Where are we now? In debt, Poolmart Chermside Where are we now? Outgunned by better competitors, Poolmart Chermside Where are we now? Motivated by fear, Poolmart Chermside What do we do? Service pools, Poolmart Chermside What do we do? Sell and service Aquavac gear, Poolmart Chermside What do we do? Sell spas, Poolmart Chermside What do we do? Give Dad something to do, Poolmart Chermside What do we do? Sell pool chemicals and equipment, Poolmart Chermside What do we do? Produce an income for Dad, Market dominant Why? It allows us to dictate prices on both sides of the equation, Market dominant Why? Better brand recognition, Market dominant Why? Better distribution, Market dominant Why? Destroy to competition, Market dominant Why? Allows us to move into other areas, Spas What types? Bathroom tubs, Spas What types? Spas, Spas What types? Swim Spas, Spas What types? Smaller hot tubs, Better distribution Will allow us to... Pressure suppliers to give better prices, Poolmart Chermside Who are we? A caring business, we always do the right thing by the customer., Poolmart Chermside Who are we? 7 people, Poolmart Chermside Who are we? The family business, Poolmart Chermside Who are we? What we've always done, Poolmart Chermside Who are we? Job for Dad, Higher margins How can we do this? Make sure staff have an indepth understanding of our product margins and make sure they strive to sell the higher margin products., Higher margins How can we do this? Sell products at a higher price, Higher margins How can we do this? Pressure suppliers to give better prices, Higher margins How can we do this? Cross-sell customers to additional products, Poolmart Chermside Where in 10 years? International distribution, Poolmart Chermside Where in 10 years? Importing product directly from overseas, Poolmart Chermside Where in 10 years? $1 million pa profit, Poolmart Chermside Where in 10 years? Vertically integrated, Poolmart Chermside Where in 10 years? Dominant in Spa's in QLD, NT & Nothern NSW, Poolmart Chermside Where in 10 years? 10 stores, Poolmart Chermside Where in 10 years? $10m turnover, Our retail stores Are supported by... Aquavac, Our retail stores Are supported by... Shop, Our retail stores Are supported by... Service, Sales training What type? Proposal/tender writing, Sales training What type? Closing, Sales training What type? Body language, Sales training What type? General sales - 7 Steps To A Sales, Sales training What type? Product, Trade-in promotions How? Above the line, Trade-in promotions How? Direct mail, Trade-in promotions How? Not just our products, competitors as well?, Trade-in promotions How? Phone call, Poolmart Chermside What are we... Good at?, Poolmart Chermside What are we... Bad at?, Better salespeople How do we attract these? Better working environment, Better salespeople How do we attract these? Better remuneration, Better salespeople How do we attract these? More attractive incentives, Better salespeople How do we attract these? Good company culture, Better salespeople How do we attract these? More opportunity to advance/bulid a career, Better salespeople How do we attract these? Better recruitment, Better salespeople How do we attract these? Sales training, Constantly expanding Where? Profit, Constantly expanding Where? Better distribution, Constantly expanding Where? Higher margins, Constantly expanding Where? Sales, Improve the product range How do we do this with finite funds? Increase high moving products, Improve the product range How do we do this with finite funds? Get consignment stock from suppliers. Allows us to increase the range without increasing our stock holding, Improve the product range How do we do this with finite funds? Reduce low margin products, Improve the product range How do we do this with finite funds? Reduce slow moving products from the range, Improve the product range How do we do this with finite funds? Increase high margin products, Better distribution Will lead to... Better brand recognition, Better distribution Will lead to... Destroy to competition, Better distribution Will lead to... Market dominant, Better distribution Will lead to... It allows us to dictate prices on both sides of the equation, Distribution - We manage a distribution company that... Sells to... Our retail stores, Distribution - We manage a distribution company that... Sells to... Other retailers - locally & internationally, Cheaper path to market How? Lower staff costs, Cheaper path to market How? No retail floorspace, Cheaper path to market How? Less overhead, Expos Which ones? Big Boys Toys, Expos Which ones? Health & Wellbeing, Expos Which ones? Sexpo, Expos Which ones? Outdoor living, Better distribution How? Better shop fits, Better distribution How? Better locations - Go where the people looking for spas are., Better distribution How? More distribution, Better distribution How? Properly designed showrooms, Better distribution How? Bigger showrooms, Better distribution How? More cost effective sites, Additional equipment Ideas... MP3 jacks, Additional equipment Ideas... Surround sound, Additional equipment Ideas... TV's, Additional equipment Ideas... Wi-fi connectivity, Additional equipment Ideas... BBQ's, Additional equipment Ideas... Esky's, Poolmart Chermside What do we want to be? A group of fulfilled people striving towards the achievement of a goal, Poolmart Chermside What do we want to be? Market leader in Brisbane in Spas and Service, Poolmart Chermside What do we want to be? A robust, professional organisation, Poolmart Chermside What do we want to be? Market dominant, Poolmart Chermside What do we want to be? Constantly expanding, Poolmart Chermside What do we want to be? Constantly improving, Poolmart Chermside What do we want to be? Very profitable, Access to a bigger market Where? All states, Access to a bigger market Where? China!!! Those fuckers have got to be stressed and need a hot bath!!, Access to a bigger market Where? Overseas, Sell more stuff How can we do this? Marketing and promotion, Sell more stuff How can we do this? Improve the product range, Sell more stuff How can we do this? Better distribution, Sell more stuff How can we do this? More distribution, Sell more stuff How can we do this? Better salespeople, Website What should it be? E-commerce, Website What should it be? Our first contact to the outside world, Website What should it be? A tool for our sales guys to use on the road, Website What should it be? A product showcase, Home builders/Architects How can we use these guys? Have architects design them into homes, Home builders/Architects How can we use these guys? Install spas into display villages, Home builders/Architects How can we use these guys? Offer them margin for the inclusion, Home builders/Architects How can we use these guys? Have spas included in the home designs, Homemaker centres Where are they? Aspley, Homemaker centres Where are they? Enoggera, Homemaker centres Where are they? Get a list of all QLD ones, Homemaker centres Where are they? Bald Hills, Outgunned by better competitors How? Better salespeople, Outgunned by better competitors How? Bigger stores, Outgunned by better competitors How? More marketing, Outgunned by better competitors How? More attractive products, Manufacturing - We source product locally & abroad Sells to... Distribution - We manage a distribution company that..., Better locations - Go where the people looking for spas are. Where are they? Homemaker centres, Better locations - Go where the people looking for spas are. Where are they? Healing professionals, Better locations - Go where the people looking for spas are. Where are they? Home shows, Better locations - Go where the people looking for spas are. Where are they? Home builders/Architects, Better locations - Go where the people looking for spas are. Where are they? Expos, Out of date How? Old shop fit, Out of date How? Old systems, Out of date How? No focus on streamlining, Out of date How? Too much manual work, Good company culture What is this? Fun, Good company culture What is this? Work/Life balanced but primarily focussed on success, Good company culture What is this? Performance driven, Good company culture What is this? Supportive, Good company culture What is this? Educational - Employees feel as though they are growing as individuals, Vertically integrated Looks like Manufacturing - We source product locally & abroad, Easy up-sells Of? Additional equipment, Easy up-sells Of? Landscaping, Easy up-sells Of? Bigger spas, Easy up-sells Of? Gazebo's, Healing professionals Who are they? Rehab centres, Healing professionals Who are they? Physiotherapists, Healing professionals Who are they? Natural remedies, Healing professionals Who are they? Chiropractors, Very profitable What do we have to do to achieve this? Spend less, Very profitable What do we have to do to achieve this? Higher margins, Very profitable What do we have to do to achieve this? Improve the product range, Very profitable What do we have to do to achieve this? Sell more stuff, Cheaper path to market Which would allow... Higher margin, Cheaper path to market Which would allow... Lower RRP, In home presentations This could lead to... Taking photos and 'photoshop-ing' a spa into the picture, In home presentations This could lead to... Immediate site audit, In home presentations This could lead to... Easy up-sells, In home presentations This could lead to... The ability to 'put the product in the people's hands'. To paint the picture for them on-site., A tool for our sales guys to use on the road Where? Home Shows, A tool for our sales guys to use on the road Where? Shopping Centre temporary stands, A tool for our sales guys to use on the road Where? Expos, A tool for our sales guys to use on the road Where? In home presentations, Surrounds What types? Steps, Surrounds What types? Gazebos, Surrounds What types? Covers, Lower RRP Would allow... More sales (if general free market theory is correct), Lower RRP Would allow... Access to the market that shoped us, used our knowledge and bought somewhere cheaper.